There is a need to facilitate the showcasing of traditional arts handcrafts & expertise such as in culinary areas of Minorities through regular exhibitions. Due to forces of competitive market and globalization, and also due to deteriorating socio-economic conditions of master craftsmen/artisan, these skills are not pursued by the young generation. Minority communities in India are known for their -traditional skills, arts, and crafts. So there is a need to augment traditional arts and entrepreneurial skills. Since these are the backbone of cottage and small scale industry.
USTTAD scheme aims to preserve the heritage of traditional arts and crafts of minority communities and build the capacity of traditional craftspersons and artisans and establish linkages of traditional skills with the global market
- To build the capacity of master craftsmen/artisans and training of young generation through the master craftsmen/ artisans for traditional arts/crafts.
- Set up standards of identified arts/crafts and their documentation.
- Preservation of rich heritage of the traditional arts and crafts of minorities.
- To establish linkages of traditional skills with the global market.
- To improve the employability of existing workers, school dropouts etc.
- To generate means of better livelihood for marginalized minorities and bring them in the mainstream.
- To enable minorities to avail opportunities in the growing market.
- To ensure the dignity of labor.
- Design development and Research in traditional arts/crafts. oe
- To showcase traditional arts & craft skills including culinary skills through exhibitions, which will also provide a platform for a business opportunity.
- Preservation of languishing Arts/Crafts.
- Design forecasts and Trends to follow.
- Recognition of talented Master Craftsmen & Artisans.
Components of the scheme
The scheme consists of the following programs:
(a) Up-gradation of Skills and Training in Traditional Arts/Crafts through Institutions.
(b) USTTAD Apprenticeship stipend for Research and Development.
(c) Support to Craft museum for curating traditional arts/ crafts.
(d) Support to minority craftsmen/artisans through Hunar Haatand Shilp Utsav for marketing their products through exhibitions throughout the country and abroad.
(e) Recognition of talented Master Craftsmen & Artisans.
Eligibility of PIAs
The scheme will be implemented through following Project Implementing Agencies (PIAs). The eligibities of PIAs are:
- a) Societies registered under the Societies Registration Act for at least three years, and having experience of conducting such traditional skill development courses with established market linkages.
- b) Any private recognized/registered professional institution of repute conducting such traditional skill development courses for at least the last three years with established market linkages.
c) Any industry or an association of industries like ASSOCHAM, Cll, FICCI etc. who are willing to run such training centers as per financial norms of the scheme with a proper plan.
- d) Any institution of Central/State Governments including Universities.
Eligibility of beneficiaries
- The trainee should belong to a minority community
- The trainee should be between 14-45 years of age.
- The minimum qualification of trainees should be at least Class V.
- More than one member of a family is eligible for training in the same art/craft form.
Procedure for Application
a. Ministry of Minority Affairs will invite proposals for empanelment through an advertisement in newspapers and the official websites of the Ministry from PIAs and Knowledge Partners as per need. Online submition of forms through dedicated NGO portal of Ministry will accepte only if portal is functional.
Ministry may empanel organizations every financial year as per requirement.
The Ministry may verify the credentials of the organizations through any authorized organization/institution, if the need be.